Lesson 1: Intro to Branding
Appropriate for: Beginner, Intermediate, Advanced, Career-switcher
Prerequisites: None
You will learn:
- What branding is and why it is useful
- How to brand your services and company
- How to think about naming your company (if you choose)
- What makes a successful brand
Lesson 2: Intro to Marketing & Sales
Appropriate for: Beginner, Intermediate, Career-switcher
Prerequisites: None
You will learn:
- Why sales is so important
- The big picture and WHY you need a website, resume, etc.
- Sales funnel for translators & interpreters
- How to get someone from prospect to sale
Lesson 3: Killer Cover Letter
Appropriate for: Beginner, Intermediate, Advanced, Career-switcher
Prerequisites:
-
Intro to Marketing & Sales (preferred)
-
Intro to Branding (preferred)
You will learn:
- How to write a strong cover letter
- What to include and what not to
- How to get contact information for agencies
- How to use the ATA database to get work
Lesson 4: Building the Perfect Resume
Appropriate for: Beginner, Intermediate, Advanced, Career-switcher
Prerequisites:
-
Intro to Marketing & Sales (preferred)
-
Intro to Branding (preferred)
You will learn:
- Why a chronological resume is a mistake
- What a functional resume is and how to make one
- When to use a hybrid (functional/chronological) resume
- What to include in your resume (prepare to be surprised!)
Lesson 5: Setting Rates
Appropriate for: Beginner, Intermediate, Advanced, Career-switcher
Prerequisites:
-
Intro to Marketing & Sales (preferred)
-
Intro to Branding (preferred)
You will learn:
- The right mentality to approach setting your rates
- How to prioritize in setting your rates (Quality/Price/Speed spectrum)
- Strategies for raising rates
- Strategies for vetting prospects